Damson aren’t in the market to be another creator of generic technology.
Our products are designed to push - and transcend - boundaries in style and design. Innovation is the very heart of what we do.
In the run-up to the launch of our groundbreaking new S-Series, our founder James Talbot shares his thoughts on design and the Damson Audio development process.
“Inspiration from unexpected places”
Looking beyond the usual influences leads to powerful and compelling design.
“I spend a lot of time in airports, and the details and considerations in their design provides a surprising amount of inspiration.
Hong Kong airport, for example, creates a feeling of clean design and space without being overwhelming. And for me, a design’s ability to not feel dated after twenty years is the ultimate test.
Image courtesy of Wikimedia
A product’s DNA is vital, too. Look at the way car designs evolve: quite often there are only subtle upgrades to a design between iterations, but over a longer period you really notice the difference - the BMW 3 Series is a perfect example.
These considerations all factor into the design of Damson products: timelessness, subtlety balanced with striking design, boldness without overwhelm”.
“Form or function? Both.”
Compromising on either is restrictive.
“This question risks confining design to boxes. Think of Baroque and Brutalist design: one focuses on form, the other on function; why not both?
I believe both are important. Going back to Hong Kong airport: the elegant design is able to withstand the most powerful typhoons - a perfect example of how form and function are inextricable.
Pursuing elegant form and high quality functionality ensures Damson products stand above others. I believe that you can build anything you want and it could be the greatest device ever, but if it’s fugly then consumers won’t buy it.
“The novel: the norm”
Seeking different paths lets us carve out our own.
“Bone conduction technology is seen by some as a novelty. Virtual reality has, over the past 20 years, moved from novelty to commonplace. Damson are carving out their own place in this process by choosing the right technology for the job, not the one that’s in fashion.
Any new technology can be approached with suspicion or with excitement. In the early 90s at the Trocadero Centre in London I wasted too much time and money playing the VR game they had there - my attraction to this novel technology demonstrates how compelling it is, and explains why I pursued it.
Image courtesy of Wikimedia
“Question assumptions; redefine what’s acceptable”
Refusing to place other people’s restrictions on your design forces individuality.
“Design breeds complacency. During the development of the S Series we were told that ‘sound bars are that size for a reason’ and that we would have to design our product within these arbitrary boundaries, which was not acceptable.
Overcoming these hurdles - and redefining what is acceptable - is an integral part of our design process. There are many iterations in the process, starting with a rough sketch and gradually becoming more sophisticated, but each is an equally important on the path to a finished product”.